Real Time Advertising
Online marketing experiences a paradigm shift these days. Programmatic advertising is replacing the traditional contextual approach. Since most publisher massively depend on online advertising revenues, they need to find ways to secure their revenue base. At the same time advertisers are interested in harnessing the new possibilities to individualize their consumer communication. BTS has a profound track record to support advertisers and publish to cope with the new challenges and opportunities programmatic advertising is offering.
Online marketing experiences a paradigm shift these days. Programmatic advertising is replacing the traditional contextual approach. Since most publisher massively depend on online advertising revenues, they need to find ways to secure their revenue base. At the same time advertisers are interested in harnessing the new possibilities to individualize their consumer communication. BTS has a profound track record to support advertisers and publish to cope with the new challenges and opportunities programmatic advertising is offering.